Looking at a curvy women gives men same high as Erectile Dysfunction drugs

ccording to the study, men looking at an hourglass figure can activate the part of the brain associated with feelings of reward.
Scientists say their findings make sense of the view that curvier women, such as Jennifer Lopez and Beyoncé Knowles, are sexually appealing.

Researchers used a sample of 14 men with an average age of 25 and showed them pictures of the posteriors of seven women.
They then carried out cosmetic surgery on the women, redistributing fat from their waists to the backsides but not changing their overall weight.
Brain scans of the men revealed that looking at the women after surgery activated parts of the brain linked with rewards, including regions associated with responses to drugs and alcohol.

Researcher Steven Platek, an evolutionary cognitive neuroscientist at Georgia Gwinnett College, in Georgia, USA, said: "There's more to it than buying magazines.

"These findings could help further our understanding pornography addiction and related disorders, such as erectile dysfunction in the absence of pornography.
"The findings could also lend to the scientific inquiry about sexual infidelity."
The scientists also found that changes in a woman's body-mass index (BMI) only affected brain areas linked to simple visual appreciation of size and shape.

Mr Platek said this may be evidence that body fat influences judgments of female beauty due more to society's norms than the way the brain is wired.
Mr Platek and his colleague Devendra Singh detailed their findings in the journal PLoS ONE.

80% of men overweight by 2020

Eight out of 10 men and almost seven in 10 women will be overweight or obese in the UK by 2020, according to a new study.

While data suggests childhood obesity may be levelling off, the picture for adults is "less optimistic".
Not only will people be larger but the likeliness of diabetes, strokes and heart disease will increase, the report added.

Led by Professor Klim McPherson from Oxford University, who is also chair of the National Heart Forum, the study updates predictions in a 2007 Foresight report, which was based on data from 1993 to 2004. The latest research uses complete figures from 1993 to 2007 to predict future levels of obesity in England.

The study said: "Unlike the recent report on child obesity, which showed some indications of a plateauing or at least a significant reduction in the rate of obesity, the future projections for adults are less optimistic."

Some 41% of men aged 20 to 65 will be obese by 2020 and 40% will be overweight, the new predictions show. Meanwhile, 36% of women will be obese and 32% will be overweight. Among those aged 40 to 65, 44% of men and 38% of women will be obese while 40% of men and 32% of women will be overweight.

Obesity shows no sign of slowing down among adults and the incidence of associated illnesses - such as heart disease - will only rise, said the report. By 2050, there will be a 23% rise in the prevalence of obesity-related stroke, a 34% rise in obesity-related high blood pressure, a 44% rise in obesity-related coronary heart disease and a 98% rise in obesity-related diabetes.

Prof McPherson said: "The Government needs to redouble its efforts to tackle obesity. We are being overwhelmed by the effects of today's 'obesogenic' environment, with its abundance of energy-dense food and sedentary lifestyles."

Joe Korner, director of communications at The Stroke Association, said the results were "shocking". He added: "Obese people are more likely to suffer a stroke which can leave people with paralysis and communication problems. But you don't have to become a statistic; you can do something about it."

Peter Hollins, chief executive of the British Heart Foundation (BHF), said: "These figures predict an alarming rise in adult obesity and the knock on effect this could have on the number of people suffering from heart disease will be devastating. We all need to think long and hard about the long-term consequences of choices we are making today if we want to achieve a healthy old age."

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